Oversaw direct global marketing, lead generation, and communication initiatives for North America region through multi-faceted, multi-media programs and initiatives.

Introduced innovative brand and product marketing solutions that elevated company’s market credibility, brand recognition, business presence and sales activities in the United States.

• Cross-Functional Collaboration: Interfaced with customer service, marketing and sales teams to create top-notch, memorable experiences for existing and prospective customers.

• Marketing Innovation: Steered company from flat, domain-based marketing approach and print ads to more vibrant, engaging product marketing and customer-focused social media campaign.

• Social Media Planning: Structured company’s first social media plan within 30 days in the role—plan became standard throughout company even after Telvent acquisition.

• PR & Event Marketing: Partnered with public relations firm and internal marketing creative team to organize and produce online and in-person national and international events.

• Product Positioning: Transformed company’s brand awareness, market recognition and lead generation results by developing highly targeted webcasts and presentations.

• Market & Customer Reach: Maximized PeopleSoft CRM software to launch lead generation campaigns across seven sectors in the weather markets.

• Team & Budget Management: Managed teams up to 25 employees (varied by event), collaborated extensively with global team in Spain and France and administered $2.5M budget.

Developed new corporate marketing plans, conceptualize website design and content, and execute customer acquisition strategies to rapidly grow new Government Learning Solutions division.

Catapulted company’s revenue performance, up-leveled brand recognition, strengthened new business development outcomes and improved market share in new industry.

• New Market Penetration: Developed and implemented new sales and marketing plans and collaborated with department heads and external agencies to penetrate government sector.

• Market Research & Analysis: Incorporated and expanded lead generation, design surveys, and demographic data and financial trends to identify lucrative, untapped business opportunities.

• Online & E-Marketing Initiatives: Formed email and webcast campaigns that aligned with company’s overall business growth and customer acquisition strategies.

• Revenue Growth: Doubled revenue and increased government membership base (Department of Defense and civilian) in less than two years.

• Sales Operations: Teamed with senior management to restructure and reorganize sales division; implemented action-driven customer acquisition and marketing plans for entire onsite sales team.

Oversaw key client facing projects including Sandia National Laboratories. 

Repeatedly delivered innovative project ideas and cutting-edge marketing concepts that increased new revenue and contract opportunities with diverse client base.

• Online Design & Production: Steered website redesign, created online content, developed promotional website materials, and coordinated project management efforts for Rebuild America. 

• Revenue Growth: Excellent in turning small, credibility-building assignments into large wins and earned 2nd place for Employee of the Year Award (out of 1,500+ employees) in first 12 months on the job for tripling contract value through innovative ideas and customer trust.

• Strategic Communications: Crafted communications tools and planned strategic communications meetings for the Office of Power Technologies (Department of Energy)

• Project Management: Responsible for project planning including program evaluation, meeting logistics, outreach and communications; managed large teams and up to $5M budgets.