MY EXPERIENCE

Defining program vision, strategies and tactics, managing organizational change through implementation, and managing diverse program teams and developing and implementing program governance align well with any company small or large looking to achieve future growth.

01

Professional Affiliations

  • American Management Association (2006 to Present)
  • American Marketing Association (2002 to Present) 
  • Blacks in Government (2015 to Present) – Lifetime Member
  • Federally Employed Women (2007 to Present) – Diamond Lifetime Member
  • National Association of Professional Women (2008 to Present)
  • Project Management Institute – Bethesda and DC Chapters (2005 to Present)

02

Volunteer

  • 131 & Counting – Advisory Board Member (2019 to Present)
  • NAACP Parents Council Liaison (2020 to 2023) 
  • Story Tapestries – Board Member (2019 to Present) 
  • Training Officers Consortium - Member (2014 to Present), Board (2020 – present)
 

03

Awards

  • Making a Difference Award – Black in Government Region X1 – 2019*
  • #ChangeAgent – Management Concepts – 2018*
  • DC ASTD Chapter of Excellence Award as a member of the board – 2007*
  • Aspen Systems – Employee of the Year 2nd place - 2002

04

Skills

• Marketing Strategy & Account Based Marketing
• Program Development and Implementation
• Program and Project Management 
• Event Planning and Execution
• Strategic Business Planning and Execution
• Budget Administration and Forecasting 
• Team Leadership, Staff Development and Training 
• Customer Relationship Management
• Strategic Partnership Development 
• Social Media Planning and Implementation

EDUCATION

American University School of Public Affairs, Washington, DC

Master of Science, Justice, Law & Society         

Bachelor of Arts, Communications, Legal Institutions, Economics & Government

 

Project Management Institute, Washington, DC

Project Management Professional


EXPERIENCE

Director, Marketing & Strategic Partnerships

Strategize with internal divisions including marketing, sales, product, business development, training, and consulting to identify untapped marketing alliances with various organizations to grow the company.

Instituted integrated marketing solutions, account based marketing tactics and collaborative relationships with strategic partners that continues to give the company “access to key decision makers in the public and private sectors. Extensive network of companies both minority-owned firms, 8A, Hubzone to large organizations.

• Brand Positioning: Sourced targeted accounts and potential teaming partners to cultivate relationships, strengthen alliances and reinforce company’s brand visibility and market presence.

• Diverse Marketing Plans: Structured content marketing, tradeshows, special events, webinars and social media campaigns to diverse organizations that aligned with company’s strategic vision and key accounts.

• Marketing Leadership & Direction: Pinpointed marketing gaps and conceived highly targeted and creative marketing programs and thought leadership events to maximize company’s brand.

• Market Outreach: Orchestrated go-to-market and outreach plans, customer service enablement toolkits, prospect research and analysis, and managed $200K annual marketing budget. 

• Multi-Media Marketing Solutions: Emerged as senior advisor on all marketing activities from PR, data analytics and trade shows to social media, online / print advertisement, email and direct mail.

• Business Development: Instituted integrated marketing solutions and collaborative relationships with strategic partners that gave company unprecedented access to key decision makers in the sector.

• Recognition & Accolades: Received the 2019 Making a Difference Award from the Regional XI Blacks in Government Chapter.  Earned 2018 President’s Commitment to Excellence #ChangeAgent award, a first-of-its-kind recognition for top performance and change agents in the company.


Marketing Manager, North America

Oversaw direct global marketing, lead generation, and communication initiatives for North America region through multi-faceted, multi-media programs and initiatives.

Introduced innovative brand and product marketing solutions that elevated company’s market credibility, brand recognition, business presence and sales activities in the United States.

• Cross-Functional Collaboration: Interfaced with customer service, marketing and sales teams to create top-notch, memorable experiences for existing and prospective customers.

• Marketing Innovation: Steered company from flat, domain-based marketing approach and print ads to more vibrant, engaging product marketing and customer-focused social media campaign.

• Social Media Planning: Structured company’s first social media plan within 30 days in the role—plan became standard throughout company even after Telvent acquisition.

• PR & Event Marketing: Partnered with public relations firm and internal marketing creative team to organize and produce online and in-person national and international events.

• Product Positioning: Transformed company’s brand awareness, market recognition and lead generation results by developing highly targeted webcasts and presentations.

• Market & Customer Reach: Maximized PeopleSoft CRM software to launch lead generation campaigns across seven sectors in the weather markets.

• Team & Budget Management: Managed teams up to 25 employees (varied by event), collaborated extensively with global team in Spain and France and administered $2.5M budget.


Federal Government Marketing Manager

Developed new corporate marketing plans, conceptualize website design and content, and execute customer acquisition strategies to rapidly grow new Government Learning Solutions division.

Catapulted company’s revenue performance, up-leveled brand recognition, strengthened new business development outcomes and improved market share in new industry.

• New Market Penetration: Developed and implemented new sales and marketing plans and collaborated with department heads and external agencies to penetrate government sector.

• Market Research & Analysis: Incorporated and expanded lead generation, design surveys, and demographic data and financial trends to identify lucrative, untapped business opportunities.

• Online & E-Marketing Initiatives: Formed email and webcast campaigns that aligned with company’s overall business growth and customer acquisition strategies.

• Revenue Growth: Doubled revenue and increased government membership base (Department of Defense and civilian) in less than two years.

• Sales Operations: Teamed with senior management to restructure and reorganize sales division; implemented action-driven customer acquisition and marketing plans for entire onsite sales team.


Marketing Specialist/Project Manager

Oversaw key client facing projects including Sandia National Laboratories. 

Repeatedly delivered innovative project ideas and cutting-edge marketing concepts that increased new revenue and contract opportunities with diverse client base.

• Online Design & Production: Steered website redesign, created online content, developed promotional website materials, and coordinated project management efforts for Rebuild America. 

• Revenue Growth: Excellent in turning small, credibility-building assignments into large wins and earned 2nd place for Employee of the Year Award (out of 1,500+ employees) in first 12 months on the job for tripling contract value through innovative ideas and customer trust.

• Strategic Communications: Crafted communications tools and planned strategic communications meetings for the Office of Power Technologies (Department of Energy)

• Project Management: Responsible for project planning including program evaluation, meeting logistics, outreach and communications; managed large teams and up to $5M budgets.


Additional Marketing and Business Development Experience


Commerce One Global Services, Bethesda, MD

Corporate & Executive Marketing Manager


Sullivan, Bruyette, Speros & Blayney, Inc., McLean, VA
Director of Communications (1999 to 2000)


SPEAKING ENGAGEMENTS & EVENT PLANNING

2020

African American Federal Executive Association – MC on Virtual Event

Blacks in Government – Host for Webinar – Various

Federally Employed Women – Awards Ceremony

Story Tapestries – Guest Speaker and Event Co-Chair

Your Vote Your Voice Voting Summit – Panelist

Social Media Training – Various Non-Profits


2019

Blacks in Government Region XI – Conference Panelist

Blacks in Government – Host for Webinar – Various, Opening Remarks 

Federally Employed Women – Awards Ceremony

Volunteer Holiday Partnership Master of Ceremonies


2018

AFFIRM – Leadership Awards Co-Chair and Remarks

Blacks in Government – Host for Webinar – Various

Federally Employed Women – Awards Ceremony


2017

Blacks in Government – Host for Various Webinars

BIG/YGL Partnership Events -  USDA Panel - Roles Millennials Play in Recruiting Diversity and Leading Cultural Transformation in Federal Service, Atlanta YGL Panel – Making the Mark for Millennials in Federal Government,

Federally Employed Women – Awards Ceremony Remarks

Public Service Recognition Week Events – Rooftop Happy Hours, Webinar, Customer Appreciation



2016

Blacks in Government National Training Conference – Awards Ceremony, Opening Remarks for Mentoring for Millennials Presentation

Federally Employed Women – Awards Ceremony, Sponsor Remarks, Moderator for - Fostering a Diverse and Inclusive Workplace presentation

National Academy of Public Administration – Event planning for six panels covering topics such as “#ChangeAgents Making a Difference in the Culture of Government and Agile Performance Management


OH THE PLACES I'VE BEEN...

Past Speaking Engagements

Albany, NY Dallas, TX Los Angeles, CA Orlando, FL St. Louis, MO
Anaheim, CA Daytona, FL Miami, FL Oxnard, CA Vancouver, CN
Atlanta, GA Denver, CO Montgomery, AL Philadelphia, PA Washington DC
Auburn, AL Detroit, MI Nashville, TN Roanoke, VA Williamsburg, VA
Austin, TX Ft. Worth, TX New Orleans, LA Rockville, MD
Birmingham, AL Henderson, NV New York, NY Sacramento, CA
Chicago, IL Jacksonville, FL Norfolk, VA San Antonio, TX
Cincinnati, OH Las Vegas, NV Ocean City, MD San Diego, CA